Digital Marketing in 2018-19
Digital Marketing step-by-step guide in 2018-19
The easy definition of Digital marketing is when you marketing your products or your services by electronic devices over the internet.
It is very important to always remember that just because digital marketing uses different types of communications techniques like online marketing, internet promotion to traditional marketing, but still the end objectives are no different from the objectives that marketing has always had. Now it is very easy to set objectives for your online marketing based around ‘many metrics’ such as number of ‘facebook likes’ or twitter followers.
Overview of Digital Marketing
There are only two main pillars of digital marketing. First is online marketing and second one is offline marketing. So in the below section I will describe the main points of online marketing.
Some Online marketing points are:
- Social Media Marketing
- Search Engine Optimization
- Search Engine Marketing
- Content Marketing
- Affiliate Marketing
- Email Marketing
- CPI Advertising
- Social Media Optimization
- Cost per click Advertising
You can choose Google Adword for paid advertising like Cost per click Advertising.
Some Offline marketing points are:
- Television Marketing
- Radio Marketing
- Telephone Marketing
- News Paper Ads
The role of mobile apps for different platforms (Android, iphone, Windows) are also very important to increase your business sales.
“Digital marketing” is all about how you can utilize digital technology to achieve your marketing objectives. You can use online categories for your internet marketing like, Search engine optimization, Social media Optimization etc. Is is very useful term for your business, because it requires a certain skill set to utilize the digital technology effectively. So if you need to improve your online or offline business then Online marketing in must for you.